Meet Our Lead Coaches

Our coach training focuses on mastery of financial content and coaching skills ensuring that our coaches can deliver the highest quality coaching services using any program model.  We have a diverse team of more than 20 coaches who deliver 1:1 in person or virtual coaching.

VP-HeadshotVivian Padua, Certified Professional Co-active Coach, Associate Certified Coach

Vivian is a Certified Financial Coach who is passionate about helping individuals with financial wellness. She has 32 years of experience with relationships, money management, children, and extended families’ dynamics. From 2010-2012 she was a financial coach for Earned Assets Resource Network – San Francisco. Vivian worked with low wage earners to create a strong financial foundation and forward shifts in their financial goals. From 1997-2012, Vivian worked for a non-profit organization that provided individuals with basic literacy and financial management skills.  She is a member of the International Coaching Federation and Financial Therapy Association.


Sadie Williams, Certified Coach

Sadie Williams is a certified personal and professional life and finance coach, training consultant, educator, and community organizer. Her business, Building Alliances Coaching uniquely blends coaching, training, and community organizing with a love for service and people that creates energy, enthusiasm and ‘can do’ collaborations.   She practices principled leadership, coupled with ‘heart centered’ communication and service with a history of community involvement she is dedicated to empowering individuals and building sustainable communities.  As a personal life coach she is a compassionate listener, a creative resource and an enthusiastic champion of individuals and organizations.  She has a BA in Community Relations from UC Santa Cruz, a Certificate in Training Development and Design from UC Berkeley, is a certified Myers-Briggs Type Indicator (MBTI) practitioner, and is a Certified Professional Co-Active Coach from the Coaches Training Institute in San Rafael, CA.  Sadie is married, lives in Oakland and Petaluma, CA and has 11 grandchildren.